pH levels range on a scale of 1 to 14, with 7 being neutral. Anything below 7 is considered acidic, and anything above 7 is alkaline. The optimal pH level of hair is 4.5 to 5.5. The higher the alkalinity in cleansers and conditioners, the harsher it will be on your hair causing damage and oxidative colour to fade. This is why the J Beverly Hills maintenance range is formulated with low pH to ensure healthy beautiful hair!


Following his passion, David created Loma and today he is recognized as a leader in the formulation of pure, organic and sustainable beauty products. Loma pioneered and set the standard for the use of Certified Organic Aloe Vera Gel, the primary base for all Loma products.


No harmful chemicals, toxins or pesticides. No sulfates or parabens. Dairy, gluten and nut-free. Bio-degradable formulas. Mom tested, kid approved.